When I arranged for the phone company to hook up my business line, the customer service person explained that they would turn it on sometime between noon and five. She thought it could be accomplished at their central office; but a visit may be necessary.
A little after eleven the phone rang. Who do you suppose was calling? No one knew the number. Even I didn’t know the number. You guessed it; the call came from a telemarketer.
A couple of hours later the phone company called to say a tech was on his way to hook up my service. The phone company didn’t know that the service was live, but the telemarketers did!
Do you think I bought whatever the telemarketer was selling? No, but I do have to give them credit for superb timing.
Why do we hate telemarketing calls, junk mail and spam? Why do pushy, manipulative salespeople make us so uncomfortable? Why is their per-thousand-call success rate so low?
Sales pitches from people who are only interested in their commissions and their own needs rarely induce us to buy.
People prefer to buy from and refer their associates to those whom the like and trust.
The heart of the business networking process is developing life-long, trusting business relationships. The friendships will enrich your life. The referrals and sales will grow your business.
The immediate objective is the connection, not the sale. The sales will eventually come. These give-and-take, win-win connections produce rewarding friendships and loads of business.
People who concentrate entirely on the material and financial aspects of business fail to realize that in the end all business is conducted through personal relationships.
Step up and refine your networking activities and grow your business.
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